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Media Release

3/02/2017 12:00:00 AM

Metricon launches take-home virtual reality headsets in time for industry's busiest sales period

Australia’s leading home builder, Metricon, is set to launch virtual reality technology to the mass market with the introduction of takehome VR goggles. 
The latest offering from Metricon’s interactive customer experiences invites prospective owners to explore over 90 different Metricon designs, all from 
the comfort of their own home. 

Coinciding with the building industry’s busiest period, with Metricon anticipating a 35% increase in February traffic to its display homes compared to 
its monthly average, the headsets will be available to potential customers in the market for a new home from Friday, February 3. 

Utilising 3D imagery generated by Australia’s leading immersive media company, Phoria, customers can browse virtual display homes with nothing 
more than their smartphone and Metricon cardboard goggles, available for collection from any Metricon display home nationally. 

The launch of Metricon’s newest VR experience comes as an extension of a slew of immersive customer experiences rolled out over the past two 

In January 2015, Metricon introduced the next generation in 3D virtual tours of its various home designs across its website. The digital experience 
allows browsers to view homes from ‘bird’s eye’ and ‘dollhouse’ perspectives, and virtually tour the home at their leisure as if they were inside. 

In late 2015, Virtual Reality headsets were first launched in Metricon’s Wonthaggi display centre, providing a dedicated area for visitors to experience 
various home designs virtually, ideal for customers wanting to view a display home outside their local area. 

Now with the release of the Virtual Tour VR capability to both Android and iOS phones, consumers have unprecedented access to Metricon’s 
home designs. 

National Marketing Services Manager at Metricon, Kelly Millar, said the team were thrilled to introduce the progressive tech offering to prospective 
customers and provide the opportunity to experience Metricon homes in Virtual Reality nationwide. 
“Selecting a new home is one of the biggest emotional and financial decisions a family can make. The virtual reality experience takes away some 
of that stress by allowing users to compare and contrast a wide cross section of our stunning home designs to find the perfect style for their 
taste and lifestyle. 

“Metricon has always been committed to staying at the forefront of technological advancements impacting our industry, so we’re proud to be 
making this genuinely useful tech available to potential customers,” said Millar. CoFounder of Phoria, Steven Kounnas, said the virtual 
reality experience is one that is ready for the mass market. “Consumers are hungry for experiences that are hands on and truly immersive, and VR 
ticks all the boxes. We’re excited to be working alongside Metricon to roll out the tech on such a large scale.”


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