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Media Release

15/01/2015 12:00:00 AM

Metricon Homes Pioneers World First 3D Virtual Content

Australia’s leading home builder is transforming the way customers can experience their homes online, launching world first, immersive virtual content that has been created with cutting edge 2D and 3D cameras. Pioneering the next generation of innovative online home design experiences, Metricon’s website now offers photo-realistic 3D models of their extensive home design ranges.

Implemented with the user experience firmly in mind, Metricon partnered with world leading 3D specialist, the exciting new Australian start-up Scann3d to change the way people view their home designs online. The Melbourne based team, travelled the country using a combination of infrared and photogrammetry scanners to capture the physical properties of more than 60 Metricon display homes. The resulting photo-realistic 3D models are now being released to the Metricon website.

The 3D virtual inspections are presented on Metricon’s website in three exciting interactive ways:

  • Live floor plan – This allows users to view the property from above. It’s a bird’s eye view of the home design, the way spaces flow, furniture placement and fixtures and finishes can be experienced in true colour and detail, providing an intuitive understanding of the layout of the home for visitors.
  • Dollhouse - The dollhouse view provides an unprecedented view of the home design. Allowing users to experience the home in three dimensions. Users can rotate around the property, providing a never before seen sense of spatial awareness on an online platform.
  • First person view - Invites the users to step inside their dream home. This perspective allows users to inspect property online as if they were physically there.

Metricon’s Digital Marketing Manager, Kelly Millar said, “Technology is developing at breakneck speed and as buying a home is a significant investment, one of the largest any of us ever make, we want ensure that our digital content is cutting edge to facilitate this process and to help make buying and building a new home as easy as possible.

“Metricon is the first home builder in the southern hemisphere and quite possibly the world, to adopt this ground breaking technology. We are very much committed to staying ahead of the industry and are very excited to get our customer’s feedback on this exciting 3D technology.”

Steven Kounnas Co-founder & CFO of Scann3d explains how excited they were to work with Metricon as their foundation client.  “We wanted to work with Metricon as they are industry leaders and as such we saw it as a perfect fit for them to pioneer this new technology. The range and quality of homes that Metricon have to offer has enabled us to showcase our technology with immaculately designed and stunning homes.

“We have been blown away with Metricon’s support of this technology. Their ability to rapidly adopt new technology shows their commitment to their clients in providing the best possible products. The support of an industry leading company such as Metricon has validated the commercial use of this technology, which opens some exciting doors for us.”

To experience the new photo-realistic 3D models visit today.


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