Metricon launches new website
Australia’s leading home builder is inviting visitors to explore its newly designed website. The new website has been developed to be responsive and provide a user-friendly experience with improved navigation and functionality throughout.
Created with the user experience firmly in mind, the new look website has been designed using the latest technology so the site is compatible with today's browsers and mobile devices to provide Metricon customers with a consistent experience across all channels.
The site includes extensive home information to help customers understand Metricon's complete range of designs with beautiful image galleries and LookBook styles to inspire.
To help to make Metricon’s vast range of home designs easy to explore, the new Metricon.com.au features innovative new search function and filtering tools to make finding a new dream home easier than ever before. Refined search features and on site presentation make the process of searching for a home design or a home and land package much richer for customers; display home information is also more in-depth than previously, making it easier for consumers to browse displays.
The new website also includes an informative Home Truths blog and extensive new content that provides customers with all the information they need to understand the building process and the services that Metricon provide.
Metricon’s Digital Marketing Manager, Kelly Millar, explains the premise behind the site’s re-build, “The aim of the website rebuild was quite simply to delight our customers and deliver a better experience, whether they are accessing the site from the office on a PC, at home on a tablet or out and about on their phone.
“We know that there is a huge amount of information that could potentially be very confusing, so our focus was to streamline all that information and make it as easy as possible for the consumer to navigate the site. When a customer visits the website they can access the information they are looking for, whether browsing our products or with a specific search in mind. We have also aimed to personalise the experience further by enabling customers to save their favourite home designs and home & land packages, and also their favourite inspirational images.
“We worked with Melbourne agency Reactive to develop our digital strategy and the website design and with Get Started for the development of the website. Working with leading digital agencies ensured best practice in website design and build, providing our customers with a superior digital experience.“
Andy Thompson CTO from Get Started said, “there's a huge amount of home information out there that could be very confusing to a visitor, so the focus for Metricon and for us, was to streamline all that information, to make it as easy as possible for the user to get the key details, so that when they visit Metricon.com.au, they get the information that they're looking for. They get it fast, and it's actually an exciting experience for them.”
George Katsaras from Reactive said, “In some cases, the site is quite functional. When you're searching, the tools are quite simple and easy to use and intuitive. When you're exploring LookBook, it all becomes a lot more visual and exploratory. The focus throughout the site is on creating a personalised experience for the user.”
Kelly said, “We understand that buying a home is a significant investment, one of the largest any of us ever make, so we wanted the new website to facilitate this process and help make buying and building a new home as easy as possible.
“We took a very user-centered approach to the design; the online experience reflects the customer journey of discovering and purchasing a new home. A number of these improvements were made as a result of talking with customers and gaining valuable feedback, so we are sure that the new look Metricon.com.au will be an inspiring and informative resource to help customers find their new home,” concluded Kelly.
Discover the new Metricon website at www.metricon.com.au today.